Articles

In-depth reflections, frameworks, and case-based insights from the frontlines of strategy. These are adapted from Azuan’s original LinkedIn thought pieces, restructured into timeless reads covering the 7-Step Transformative Strategic Planning (TSP) method and beyond.

Accepting Where You Are Today Is the Foundation for Real Transformation

Transformation often starts with ambition. New plans. Bold KPIs. Exciting launches. But before any of that matters, the real journey...

azuanaz

May 32 min read

This Is Not a Business. It Is a Mission.

This is not a business. It is a mission. Not a mission to make noise. Not to sell consulting packages. But to prove one simple belief:...

azuanaz

May 32 min read