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Ever set a goal so safe… you knew you’d hit it before even trying? In today’s video — part of Azu& 3-part series for Step 2 of the...

Is your strategy really strategic — or just last year’s template with a new date? This is the first video under Step 2 of the...

We’ve completed all 3 videos under Step 1 of the Transformative Strategic Planning (TSP) framework: a) Start with Self-Reflection b) Use...

In Video 1, we talked about the importance of muhasabah diri — pausing to reflect before you chase KPIs or launch big initiatives. This...

Welcome to the Azu& 7-Step Transformative Strategic Planning (TSP)  series. In this first detailed breakdown of Step 1: Understand the...

What does a fictional slipper company have to do with real strategy? More than you think. In this video, I tell the story of GetahGebu...

You might be wondering… Why did I come up with Azu&? What is it really trying to do? And most importantly, how can you benefit from it?...

Transformation often starts with ambition. New plans. Bold KPIs. Exciting launches. But before any of that matters, the real journey...

This is not a business. It is a mission. Not a mission to make noise. Not to sell consulting packages. But to prove one simple belief:...