Video #2 - From Slippers to Strategy: The Fictional Story of GetahGebu Sdn Bhd
- azuanaz
- May 7
- 1 min read
What does a fictional slipper company have to do with real strategy? More than you think. In this video, I tell the story of GetahGebu Sdn Bhd, a totally made-up Malaysian brand producing rubber slippers. through this fun, relatable case study, we explore something real: how every role in an organisation, from R&D to HR to customer support, can think strategically. You’ll meet Sheila, Bella, Sidek, and Lizzie. You’ll see that strategy isn’t just for the boardroom. It belongs to everyone.
With the right clarity, direction and belief, any team can transform. Even one selling slippers.
Watch now. Laugh a little. Reflect a lot.
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