Video #6 - Set Ambitious Goals | Step 2, Video A | Azu& TSP Series

Is your strategy really strategic — or just last year’s template with a new date? This is the first video under Step 2 of the Transformative Strategic Planning (TSP) Framework: 🎯 Set Ambitious Goals

We’ve completed all 3 videos under Step 1 (reflection, SWOT, benchmarking).

Now it’s time to ask the tough questions about your goals:

✅ Are your KPIs always green — but no one’s excited?

✅ Are your targets just +10% from last year?

✅ Is “strategy” just a PowerPoint, not a pursuit?

In this video, I break down the BAU trap and how to spot if your strategy is stuck in cruise control. 🎥 Watch till the end — and let’s make your next plan worth the effort.

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