Video #4 - SWOT Isn’t Just a Template: Use It Right or Don’t Use It At All | Step 1, Video B | Azu& TSP Series

In Video 1, we talked about the importance of muhasabah diri — pausing to reflect before you chase KPIs or launch big initiatives. This second video in Step 1 of the Transformative Strategic Planning (TSP) framework focuses on a tool many love to hate: SWOT analysis.

Most people treat it as a checkbox. In this video, I explain how SWOT — if done properly — becomes a thinking tool to help you uncover hidden insights. 🎯 I also demo a free tool I created: The SWOT Whisperer It guides you through step-by-step prompts to reflect on your team, project, or business. Simple, clear, and practical.

📹 Watch this if you’ve ever said: “Letak je satu slide SWOT.”

🎥 Catch up on: 👉 Video 1 – “Start with Self-Reflection (Muhasabah Diri)”

🔜 Next up: 👉 Video 3 – “Stop Benchmarking Downward”

💬 Comment “whisper” and I’ll send you the link to try the tool.

#AzuAnd #SWOTWhisperer #TSPFramework #Step1 #StrategyForAll #StrategicThinking #LeadershipTools #OrganisationalGrowth #SWOTAnalysis #MuhasabahDiri

Transcript