Video #5 - Benchmarking Isn’t Copying. It’s Clarity. | Step 1, Video C | Azu& TSP Series

We’ve completed all 3 videos under Step 1 of the Transformative Strategic Planning (TSP) framework:

a) Start with Self-Reflection

b) Use SWOT the Right Way

c) And now — Benchmarking the Right Way

This video dives into:

🔍 Why benchmarking is not about copying

⚙️ How to benchmark (without overcomplicating)

❌ Two mistakes to avoid — especially the “benchmarking downward” trap

Sometimes the fastest way to improve isn’t a whiteboard — it’s a coffee chat with someone doing it better. ☕ 🎥 Watch it now.

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